LendAround: a service that helps you figure out which of your friends wants to borrow your stuff

I sat down with Tim Jackson in London before Christmas to talk about LendAround, his fun new social entrepreneurship startup that makes it easier for you and your friends to share the stuff you've got lying around the house. He's starting with DVDs, and launching a service for people in the US, but I'm looking forward to the day when I can use it to figure out who can spot me a lawnmower for the afternoon. Tim sez,

LendAround is a free, legal site that helps you lend and borrow things with your friends, starting with DVDs. Unlike swapping or trading, it's about stuff you love, not stuff you want to get rid of -- and it's about your friends, rather than anonymous people on the other side of the country. We're in private beta now, but any Boing Boing readers in the US who'd like an invitation can email me up to 2 February at boingboingUS@lendaround.com. Tell us what kind of movies you like and how much you trust your friends or work colleagues, and we'll see if we can get you in.