Locus Magazine's just posted my latest column for them, "In Praise of the Sales Force," a look at the things that publishers can do for authors that the Internet can't replace (yet, anyway!).
Hardly a day goes by that I don't get an e-mail from someone who's ready to reinvent publishing using the Internet, and the ideas are often good ones, but they lack a key element: a sales force. That is, a small army of motivated, personable, committed salespeople who are on a first-name basis with every single bookstore owner/buyer in the country, people who lay down a lot of shoe-leather as they slog from one shop to the next, clutching a case filled with advance reader copies, cover-flats, and catalogs. When I worked in bookstores, we had exceptional local reps, like Eric, the Bantam guy who knew that I was exactly the right clerk to give an advance copy of Snow Crash to if he wanted to ensure a big order and lots of hand-selling when the book came in (He also made sure that I got ARCs of every Kathe Koja and Ian McDonald novel – Eric, if you're reading this, thanks!).
This matters. This is the kind of longitudinal, deep, expensive expertise that gets books onto shelves, into the minds of the clerks, onto the recommended tables at the front of the store. It's labor-intensive and highly specialized, and without it, your book's sales only come from people who've already heard of it (through word of mouth, advertising, a review, etc.) and who are either motivated enough to order it direct, or lucky enough to chance on a copy on a shelf at a store that ordered it based on reputation or sales literature alone, without any hand-holding or cajoling
In Praise of the Sales Force
Back in 2017, the World Wide Web Consortium (W3C) approved the most controversial standard in its long history: Encrypted Media Extensions, or EME, which enabled Netflix and other big media companies to use DRM despite changes to browsers extensions that eliminated the kinds of deep hooks that DRM requires.
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From OneDrive to Slack, there are numerous ways to store files online. Because many platforms offer a certain amount of free storage, it makes sense to mix and match. However, spreading your files across multiple apps can make things very confusing. Rethink Files offers a simple solution. By connecting to all your other cloud storage […]
Winter can be a difficult time of year for golfers. Between the freezing temperatures and frequent snow showers, maintaining your handicap can seem almost impossible. When the fairways are frozen solid, the PhiGolf simulator lets you practice at home. This device captures every nuance of your swing to provide virtual coaching. Better still, you can […]