Scott from Apartment Therapy sez,
Apartment Therapy New York received a DMCA take-down notice from the NY Times demanding removal of a long list of blog posts containing images from the Times (in posts about relevant Times articles).
We love the Times and write about them (and link to them) frequently. We are shocked & disappointed their first contact with concerns about our use of their images (in posts about their stories!) was a threatening letter & DMCA takedown notice to our ISP who have warned us they will disable our servers if we don't comply with the NY Times request.
Pop quiz: You're a troubled media dinosaur struggling to find your way on the Web. What steps can you take to actively discourage people from linking to you, thus reducing your pageviews and revenue?