Credulous wine-sellers in the UK are encouraging their customers to avoid drinking wine on certain days of the month on the grounds that the lunar cycle will alter the taste of the wine. Horoscopes for wine -- now that's a whole new kind of dumb.
The idea that the taste of wine changes with the lunar calendar is gaining credibility among the UK's major retailers, who believe the day, and even hour, on which wine is drunk alters its taste. Tesco and its rival Marks & Spencer, which sell about a third of all wine drunk in Britain, now invite critics to taste their ranges only at times when the biodynamic calendar suggests they will show at their best.
Marks & Spencer has gone a step further and is advising customers to avoid disappointment from the best bottles by making sure not to open them on "root" days...
In other quarters, doubts remain. Waitrose's wine department has investigated the idea and cannot see a correlation. Many scientists have little time for biodynamic wine, pointing out that the movement's guru, Rudolf Steiner, claimed to have conceived the concept after consulting telepathically with spirits beyond the realm of the material world. Among his other works are claims that the human race is as old as the Earth and descended from creatures with jelly-like bodies, and a belief that men's passions seep into the Earth's interior, where they trigger earthquakes and volcanoes.
Tesco and supermarket rivals go for wine tasting by moonlight
Richard Branson’s Virgin Orbit failed on its first rocket launch attempt, which took place out of the Mojave Spaceport in Southern California.
Repeating the word “fuck” actually can reduce your experience of pain, according to a new study by Keele University researchers. The psychologists ran an experiment in which subjects underwent a cold pressor test, a common method to pain threshold and tolerance by immersing your hand in freezing cold water for a minute. (See above video […]
Floating out of your body and looking down on it. The story of your life flashing by before your eyes. Seeing a bright light at the end of a dark tunnel. These are just two of the most common experiences that people report after a near-death experience (NDE). For some people, NDEs are a transformative […]
Firing up the engines each morning and attacking the day with gusto and purpose can feel like a mighty tall order sometimes. We’ve all been there. But on those sluggish, why-don’t-I-just-stay-here-in-bed-all-day kinda days, it might just take a rational, calming, reassuring nudge to make it happen. No matter what it takes to keep you motivated […]
You may not realize it, but one of the fastest-growing employee benefits over the past several years is one that’s keeping thousands of workers feeling happier and healthier. Back in 2013, only 13 percent of employers were willing to provide or subsidize standing desks for their workers, but by 2019, that number had exploded to […]
First, they were all about serving a protective necessary function. But now, about 10 weeks after the explosion of the COVID-19 outbreak, face masks are beginning to serve a different role. Just like all the fashion accessories that came before them, face masks are now showing off a little piece of ourselves to the everyday […]