Bobby Ciraldo (Twitter), who co-directed the YouTube-famous music video "What What (In The Butt)," starring Samwell — once famously parodied on South Park — says:
This video came our way and i found it really hard not to find neato. somehow. it's a group of soldiers from the israeli army spending their time wisely by making an ambitious "what what in the butt" homage video. what what (in the butt) – Israeli IDF army version.
And you've probably already seen this one, but if not: it's a performance from what i believe is the swedish version of american idol. they actually dance to "what what" on national television! sweden must have a pretty advanced culture. (i've read that those modesty discs are crispbreads.) Knäckebröddansen Talang 2009.