Simon sez, "John Hilton, a doctoral candidate in Instructional Psychology and Technology at Brigham Young University, crunched the numbers to determine whether releasing books through Creative Commons and other methods really does benefit authors and publishers.
He found that four titles recently released for free by Random House saw an 11 percent increase in sales in the eight weeks after releasing the online copies compared to the eight weeks prior."
For his research, he has located, so far, approximately 40 book titles for which publishers have released free online versions at least eight weeks after releasing the printed version. He does not consider books that were released both simultaneously for free online and as print products because then he wouldn't be able to observe the before and after effects on sales. He then records the Bookscan numbers -- which account for about 70% of all US book sales, including those sold at most retailers -- for the eight weeks prior to the free release and the eight weeks after.
On March 4 of this year, Random House announced that it would release five books for free through its science fiction portal, all of which came in downloadable PDF files (among other formats). Hilton recorded the before and after book sales and found that "one of the five books has had zero sales in 2009. So no sales before or after the free version. But the other four books all saw significant sales increases after the free versions were released. In total, combined sales of the five books were up 11%. Together they sold 4,633 copies the 8 weeks prior to being released free and 5,155 copies the eight weeks after being released."
Did Random House's free online book releases affect sales?
Ten years ago, Apple released the Ipad. I was in a hotel room in Seattle, jetlagged and awake at 4AM while my wife and daughter slept.
Last year, the EU adopted the incredibly controversial Copyright Directive (it passed by only five votes, and afterwards 10 MEPs said they'd got confused and pushed the wrong buttons!): now, EU member states have to create rules that require online platforms to filter all user-generated content and block it if it matches a secret, unaccountable […]
Back in 2017, the World Wide Web Consortium (W3C) approved the most controversial standard in its long history: Encrypted Media Extensions, or EME, which enabled Netflix and other big media companies to use DRM despite changes to browsers extensions that eliminated the kinds of deep hooks that DRM requires.
You sort out your recycling. You don’t use plastic bottles anymore. And you’ve even gone paperless, right down to using the canvas shopping bag at the grocery store. But even if you’re trying to be ultra-vigilant to the environmental impact you make on our planet, there are bound to be some blind spots in that […]
When you used to walk through any office you would likely spot a few bobbleheads. These wobbly figurines are great fun to have around, although most celebrate people we will never meet. For something a little more personal, try Handmade Custom Bobbleheads. These mini caricatures are sculpted and painted by skilled artisans, based on any photo […]
Most people enjoy having items on their desks that convey a taste of who they are and what they’re about to visitors. Under those circumstances, could there possibly be a greater flex to show off all of your galactic ambitions than having the entire solar system on exhibit right on your desktop? Even if you […]