Matchbox's controversial "Young Warriors" campaign

 Images 2009 07 Jet 0

 Daily Print 2008 5 Mattel-Fleetwood

Young Warriors is a new ad campaign for Mattel Asia Pacific's Matchbox brand. Created by Ogilvy & Mather Singapore, it depicts children in military scenes. Mother Jones' Dave Gilson suggests that the campaign is the sequel to last year's award-winning Young Drivers campaign for Matchbox by Ogilvy & Mather Frankfurt.

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