The video of a couple's awesome dance-number wedding entrance I posted last week featured Chris Brown's song "Forever," used without permission. Instead of suing or having the video taken down, Brown's label opted to add a link to buy the track to the page. And made a truckload of money.
So many of the record industry giants are publicly traded companies. Why aren't their shareholders howling for more stuff like this -- which actually makes money -- and less pointless Grand Guignols to extract a couple grand from some hapless teen, alienating a future customer and her family and friends for life?
This traffic is also very engaged -- the click-through rate (CTR) on the "JK Wedding Entrance" video is 2x the average of other Click-to-Buy overlays on the site. And this newfound interest in downloading "Forever" goes beyond the viral video itself: "JK Wedding Entrance" also appears to have influenced the official "Forever" music video, which saw its Click-to-Buy CTR increase by 2.5x in the last week.
So, what does all of this mean? Despite compelling data and studies around consumer purchasing habits, many still question the promotional and bottom-line business value sites like YouTube provide artists. But in the last week, over a year after its release, Chris Brown's "Forever" has again rocketed up the charts, reaching as high as #4 on the iTunes singles chart and #3 on Amazon's best selling MP3 list. We've seen similar successes in the past with partners like Monty Python.
Last year, the EU adopted the incredibly controversial Copyright Directive (it passed by only five votes, and afterwards 10 MEPs said they'd got confused and pushed the wrong buttons!): now, EU member states have to create rules that require online platforms to filter all user-generated content and block it if it matches a secret, unaccountable […]
Back in 2017, the World Wide Web Consortium (W3C) approved the most controversial standard in its long history: Encrypted Media Extensions, or EME, which enabled Netflix and other big media companies to use DRM despite changes to browsers extensions that eliminated the kinds of deep hooks that DRM requires.
Whether you’re looking to create perfect portraits or amazing artwork, if your medium is digital, you know you absolutely must have Photoshop to do your best making. So if you’ve been putting off really mastering the various techniques, tools, and styles it offers for your craft, now is a great time to make it happen. […]
There are few things more satisfying than the clickety-clack of an old keyboard. So old, in fact, that it’s really more of a typewriter sound and feel than that of a keyboard. But if you want to enjoy the benefits of both, check out this Rymek Retro Bluetooth 3.0 Mechanical Keyboard. Bringing you an impressive […]
There are plenty of productive ways to spend time while stuck indoors. While it’s undoubtedly fun to binge all 15 seasons of Supernatural or sink days of playtime into an Overwatch campaign, learning something new is definitely a more meaningful and long-term beneficial use of open hours. And if you’re going to invest time in […]