The video of a couple's awesome dance-number wedding entrance I posted last week featured Chris Brown's song "Forever," used without permission. Instead of suing or having the video taken down, Brown's label opted to add a link to buy the track to the page. And made a truckload of money.
So many of the record industry giants are publicly traded companies. Why aren't their shareholders howling for more stuff like this -- which actually makes money -- and less pointless Grand Guignols to extract a couple grand from some hapless teen, alienating a future customer and her family and friends for life?
This traffic is also very engaged -- the click-through rate (CTR) on the "JK Wedding Entrance" video is 2x the average of other Click-to-Buy overlays on the site. And this newfound interest in downloading "Forever" goes beyond the viral video itself: "JK Wedding Entrance" also appears to have influenced the official "Forever" music video, which saw its Click-to-Buy CTR increase by 2.5x in the last week.
So, what does all of this mean? Despite compelling data and studies around consumer purchasing habits, many still question the promotional and bottom-line business value sites like YouTube provide artists. But in the last week, over a year after its release, Chris Brown's "Forever" has again rocketed up the charts, reaching as high as #4 on the iTunes singles chart and #3 on Amazon's best selling MP3 list. We've seen similar successes in the past with partners like Monty Python.
In 2014, Quentin Tarantino sued Gawker for publishing a link to a leaked pre-release screener of his movie "The Hateful Eight." The ensuing court-case revealed that the screeners Tarantino's company had released had some forensic "traitor tracing" features to enable them to track down the identities of people who leaked copies.
For years, we've covered the efforts of rogue archivist Carl Malamud (previously) to make the law free for all to read, from liberating paywalled court records from PACER to risking fines and even prison to make standards that have been incorporated into regulation available, to his longrunning fight with the State of Georgia to make […]
I'm one of the guests of honor at this weekend's Comicpalooza festival in Houston, Texas: in addition to my keynote and signing, you can catch me at panels on copyright, robots and AI, cyberpunk, copyright (again!).
Kudos to those of us who have chosen a less wasteful third option to “paper or plastic” at the supermarket or club stores. Tote bags are reusable, but they can be a pain to tote around. Here’s an upgrade to that planet-saving measure. The Club Cart Lotus Trolley Bag is that rare tote you’ll want […]
Looking for a career in IT, gaming or software development? In the ever-changing world of the internet, versatility is your biggest asset. In other words, mastering Java might not cut it in an interview if you don’t know C#. However, there’s a bundle that covers the essentials in most any language. The Legendary Learn to […]
Getting a set of cookware that will outlast you is one of those signs you’ve truly grown up. It used to be easy to find durable materials that also cook well, but these days it can be hard to tell what’s quality and what brands are coasting by on a recognizable name. Well, there’s at […]