The video of a couple's awesome dance-number wedding entrance I posted last week featured Chris Brown's song "Forever," used without permission. Instead of suing or having the video taken down, Brown's label opted to add a link to buy the track to the page. And made a truckload of money.
So many of the record industry giants are publicly traded companies. Why aren't their shareholders howling for more stuff like this -- which actually makes money -- and less pointless Grand Guignols to extract a couple grand from some hapless teen, alienating a future customer and her family and friends for life?
This traffic is also very engaged -- the click-through rate (CTR) on the "JK Wedding Entrance" video is 2x the average of other Click-to-Buy overlays on the site. And this newfound interest in downloading "Forever" goes beyond the viral video itself: "JK Wedding Entrance" also appears to have influenced the official "Forever" music video, which saw its Click-to-Buy CTR increase by 2.5x in the last week.
So, what does all of this mean? Despite compelling data and studies around consumer purchasing habits, many still question the promotional and bottom-line business value sites like YouTube provide artists. But in the last week, over a year after its release, Chris Brown's "Forever" has again rocketed up the charts, reaching as high as #4 on the iTunes singles chart and #3 on Amazon's best selling MP3 list. We've seen similar successes in the past with partners like Monty Python.
Since the earliest days of the "semantic web,", millions of dollars and hours of coding effort have been thrown at the problem of really organizing large corpuses of information, with two approaches emerging: rigid ontologies (like the Dewey Decimal system) that require a system's users to be deeply expert in the structures they're working in; […]
In 1971, the Australian indigenous artist Harold Thomas created the iconic Australian Aboriginal Flag which has since been named one of the "official flags of Australia," which resulted in Thomas successfully suing to assert copyright over the design.
[Editor's note: Whenever governments review their copyright, one of two things happens: either they only listen to industry reps and then come to the "conclusion" that more copyright is always better; or they listen to stakeholders and experts and conclude that a little goes a long way. Normally, when the latter happens, the government that […]
Whether you’re an artist, designer or just organizing a photo album, photo editing software is a must. And software designers know it: Platforms like Photoshop and Lightroom have a ton of helpful features, but you’ll pay for them in spades. Luckily, there’s some competition in the photo editing arena. Right now, Skylum’s Luminar software is […]
Who needs a holiday sale? Sometimes there’s no better time than the thick of summer to find deals. We should know – we’ve found ten deep discounts on some must-have items. Whether you’re searching for CBD edibles, exercise gear, chargers or other tech, take a look. But don’t look long – these prices aren’t likely […]
Heading abroad? Even if it’s just a short trip, there’s a lot to prepare for. Travel can be incredibly rewarding, but it can tricky to navigate different cultures and lodging arrangements – and even trickier to do it cheaply. Before you go shopping for suitcases, here’s our pick for a good first investment: The Ultimate […]