The video of a couple's awesome dance-number wedding entrance I posted last week featured Chris Brown's song "Forever," used without permission. Instead of suing or having the video taken down, Brown's label opted to add a link to buy the track to the page. And made a truckload of money.
So many of the record industry giants are publicly traded companies. Why aren't their shareholders howling for more stuff like this -- which actually makes money -- and less pointless Grand Guignols to extract a couple grand from some hapless teen, alienating a future customer and her family and friends for life?
This traffic is also very engaged -- the click-through rate (CTR) on the "JK Wedding Entrance" video is 2x the average of other Click-to-Buy overlays on the site. And this newfound interest in downloading "Forever" goes beyond the viral video itself: "JK Wedding Entrance" also appears to have influenced the official "Forever" music video, which saw its Click-to-Buy CTR increase by 2.5x in the last week.
So, what does all of this mean? Despite compelling data and studies around consumer purchasing habits, many still question the promotional and bottom-line business value sites like YouTube provide artists. But in the last week, over a year after its release, Chris Brown's "Forever" has again rocketed up the charts, reaching as high as #4 on the iTunes singles chart and #3 on Amazon's best selling MP3 list. We've seen similar successes in the past with partners like Monty Python.
Katherine Forrest, an Obama-appointed federal judge in New York, has overturned a bedrock principle of internet law, ruling that embedding a copyrighted work can constitute a copyright infringement on the part of the entity doing the embedding.
SOPA may be a distant memory for the Internet community, but Canada now finds itself in its own SOPA moment. Telecom giant Bell leads a coalition of companies and associations in seeking support for a wide-ranging website blocking plan that could have similarly harmful effects on the Internet, representing a set-back for privacy, freedom of expression, and net neutrality. While that need not be the choice - Canada’s Copyright Act already features some of the world’s toughest anti-piracy laws - the government and the CRTC, Canada's telecom regulator, are faced with deciding on the merits of a website blocking plan that is best described as a disproportionate, unconstitutional proposal sorely lacking in due process.
French food artist/animator Alexandre Dubosc has done it again. He’s created another incredibly impressive zoetrope, this time with a cat theme (previously). It’s called “Gâteau Gato” (“cat cake”) and it is really quite a delight to watch. I’m not sure which I like better, the curling cookie tongues or the little white mice scurrying away. […]
When it comes to redesigning or renovating a living space, envisioning changes before they occur can be tricky for most. Thankfully, the web is home to tools that can remove some of the guesswork, like Live Home 3D Pro for Mac. This app lets you create detailed and furnished floor plans for everything from sheds and […]
For many startups and fledgling businesses, web hosting — and the fees associated with it — can take a sizeable chunk out of the company budget and limit growth down the road. But, that’s not to say there aren’t hosts out there who can get your site online while staying within your budget. Arch Hosting is a […]
The web is a big place, but it’s by no means infinite where domain names are concerned. New domain seekers, in particular, are feeling the burn as .com domain names become increasingly saturated, forcing many to choose a second-rate domain name or rename their brand entirely.Opting for a .tech domain not only affords you a […]