My latest Guardian column, "Why economics condemns 3D to be no more than a blockbuster gimmick," discusses the difficulty of making truly 3D movies (that is, movies that lose something crucial in 2D) in a world where movies need to find a home on 2D small-screens in order to recoup.
Movies, after all, rely on the aftermarket of satellite, broadcast and cable licenses, of home DVD releases and releases to airline entertainment systems and hotel room video-on-demand services - none of which are in 3D. If the movie couldn't be properly enjoyed in boring old 2D, the economics of filmmaking would collapse. So no filmmaker can afford to make a big-budget movie that is intended as a 3D-only experience, except as a vanity project.
What's more, no filmmaker can afford to make a small-budget 3D movie, either, because the cinema-owners who've shelled out big money to retrofit their auditoriums for 3D projection don't want to tie up their small supply of 3D screens with art-house movies. They especially don't want to do this when there's plenty of competition from giant-budget 3D movies that add in the 3D as an optional adjunct, a marketing gimmick that can be used to draw in a few more punters during the cinematic exhibition window.
I have no doubt that there are brilliant 3D movies lurking in potentia out there in the breasts of filmmakers, yearning to burst free. But I strongly doubt that any of them will burst free. The economics just don't support it: a truly 3D movie would be one where the 3D was so integral to the storytelling and the visuals and the experience that seeing it in 2D would be like seeing a giant-robots-throwing-buildings-at-each-other blockbuster as a flipbook while a hyperactive eight-year-old supplied the sound effects by shouting "BANG!" and "CRASH!" in your ear.
Why economics condemns 3D to be no more than a blockbuster gimmick
Lee Steffen's glorious Twitter thread about "the ten types of movies" (as determined by similarities in their poster art is quite the little design project, building on similar work from the likes of Christophe Courtois and others. (via Kottke)
Cartoonists Ed Piskor and Jim Rugg take a look at the booklets that come with Criterion Collection’s Crumb and Ghost World DVDs and Blu-rays, both directed by Terry Zwigoff. I’ve seen both films multiple times and already have the Crumb DVD, but I wasn’t aware that Criterion did one for Ghost World. Sigh *pulls out […]
Not to be confused with that painfully mediocre Dave Eggers novel, Netflix’s new reality show The Circle is basically the IRL version that Black Mirror episode where Bryce Dallas Howard obsessively ranks everything on social media to the point of extreme isolation.
From OneDrive to Slack, there are numerous ways to store files online. Because many platforms offer a certain amount of free storage, it makes sense to mix and match. However, spreading your files across multiple apps can make things very confusing. Rethink Files offers a simple solution. By connecting to all your other cloud storage […]
Winter can be a difficult time of year for golfers. Between the freezing temperatures and frequent snow showers, maintaining your handicap can seem almost impossible. When the fairways are frozen solid, the PhiGolf simulator lets you practice at home. This device captures every nuance of your swing to provide virtual coaching. Better still, you can […]
Photoshop is one of the most widely used photo editing tools out there, to the point that it’s the default program designers think of whenever they need work done. Small wonder, too: The flagship software in Adobe’s creative suite is very powerful — if you know how to use it. There is a lot to […]