Brand New discusses our logo

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Here's Brand New's take on our old-is-new Boing Boing logo, which I spent all of 15 minutes thinking about and drawing back in 1999.

Committed Boing Boing readers will quickly point out that the After logo is actually an old logo, and they would be right. It was designed by Boing Boing co-founder Mark Frauenfelder and was used from 1999 until 2007, when it was replaced by another pixelated wordmark designed by pixel-happy eBoy, and helped establish a look that would ooze into other Boing Boing ventures like Boing Boing Gadgets and Boing Boing Video. All of it, a kind of crude visual attitude – the pixelated equivalent of a zine no less. This past October, Boing Boing redesigned its web site, to a mixed review worth 285 comments, and brought back Mark’s old logo, which I always preferred to the eBoy one. Gone too, for now at least, is Jackhammer Jill, who had stood by the logo for a long time.

Brand New is taking a poll on which version of our logo is the best. So far "Both Suck, Actually" is winning by a factor of 2-to-1. If you have a better idea for a logo, link to your design in the comments. I'm not saying we are going to change it again, but I'm curious to see what others come up with.

Brand New discusses our logo