Seth Godin rants on faux science and irrationality

"The news here is not that people are irrational, giving too much credence to the dramatic and the local and the short-term (that's not news), but that people have added a veneer of scientific rationality to their irrational decisions." Seth Godin rants on the growing use of phony sciencey-sounding arguments to validate irrational decisions. Like "truthiness," for science.