Gentlemen of Bacongo by photographer Daniele Tamagni, documents a subculture of slum-dwelling men in the Congo who dress in luxurious handmade suits.
The movement, called Le Sape, combines French styles from their colonial roots and the individual's (often flamboyant) style. Le Sapeurs, as they're called, wear pink suits and D&G belts while living in the slums of this coastal African region.
In interviews with some notable sapeurs, Tamagni unearths the complex and varied rules and standards of Le Sape, short for Société des Ambianceurs et des Personnes Élégantes, or the Society of Tastemakers and Elegant People. Sapeur Michel comments on the strange combination of poverty and fashion, "A Congolese sapeur is a happy man even if he does not eat, because wearing proper clothes feeds the soul and gives pleasure to the body."
You gotta give it to these French-speaking folks for trying to pronounce these difficult-for-them English words. And you gotta give it Frenchly, the makers of the video, for making the words more challenging as it goes along. Psychophysicotherapeutics, anyone? [via; Previously]
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