I learned of Chocolate Ammo today through an ad in a relative's copy of the NRA magazine American Rifleman. Talk about target marketing. (sorry!) From the Chocolate Weapons site:
…Several years ago we started a company called [sic] which manufactured and sold high end chocolate fountains to caterers, hotels, casinos, reception centers and other high end event centers. In addition to selling the chocolate fountains we also sold chocolate…and literally TONS and TONS of it. With our connection in the chocolate industry we had virtually a limitless supply of chocolate, and just as many chocolatiers and chocolate factories who could basically make anything and everything we ever wanted to.
While I was growing up we spent a lot of time in the mountains fishing, camping, and hunting. On a recent getaway vaction/hunting trip, we were all piled in the car..dirty, grimy – hadn't bathed in days – and we were discussing our existing business, and ways we could help it grow. Someone blurted out
'We should make chocolate bullets!'