WJ Walton from the Escapist sez, "the new project I've launched is called Read an RPG Book in Public Week.
The idea is to encourage gamers to take their favorite RPG books with them when they leave the house and 'get caught' reading them in a public place (on the bus, waiting for the train, at the park or coffeehouse, etc.)
The goal is to increase the visibility and understanding of the hobby, and possibly even bring in some new players (or bring back some old ones).
The first event this year is this upcoming week – Feb. 28th to March 6th."