At Fast Company, Author Martin Lindstrom writes about an informal study conducted by his company Buyology Inc. and Elias Arts, a New York-based "sound identity company," to explore which sounds would most reliably cause involuntary responses in listeners. "Baby giggle," demonstrated so effectively by the little duderino in the video above, was number one on the list. Among branded sounds, the "Intel sound" was tops. Neuromarketers, listen up:
[We] wired up 50 volunteers and measured their galvanic, pupil, and brainwave responses to sounds using the latest neuroscience-based research methods. We learned that sound has remarkable power. This may not be surprising for many, but it was certainly surprising to realize just how many commercial brands over the past 20 years have made their way into the world's 10 most powerful and addictive sounds--beating some of the most familiar and comforting sounds of nature.
Teams of researchers are developing sesame seed-size neuro-implants that detect brain activity that signals depression and then deliver targeted electrical zaps to elevate your mood. It’s very early days in the science and technology but recent studies suggest that we’re on the path. Links to scientific papers below. Fortunately, the goal is to develop tools […]
In the 1960s, when Scientific American copy editor Michael J. Battaglia was 15, he had a chemical romance with the periodic table. In fact, Battaglia was so fascinated by the basic substances of our universe that he tried to collect ’em all (at least the 104 elements that science knew about at the time.) From […]
Breaking into the indie video game market may be easier than you think. It all starts with an idea, and then it’s a matter of finding the right development platform to bring it to life. No matter what that platform is, it’s a good bet that it’s covered in the 2019 Game Dev & Design […]
Learning a new language like Spanish doesn’t have to be hard. Either you can buy a ticket to a Spanish-speaking country, immerse yourself in the culture and pick it up intuitively – or you can do it from the comfort of the chair you’re in right now by logging on to Rocket Spanish. There are […]
When it comes to Valentine’s Day gestures, we encourage you to make the date your own. But we’ve got to admit, you can’t beat the classic appeal of a well-picked, perfectly arranged bouquet of roses. And whether you need them delivered at home or to a long-distance lover, the best call is Teleflora’s Valentine’s Day […]