At Fast Company, Author Martin Lindstrom writes about an informal study conducted by his company Buyology Inc. and Elias Arts, a New York-based "sound identity company," to explore which sounds would most reliably cause involuntary responses in listeners. "Baby giggle," demonstrated so effectively by the little duderino in the video above, was number one on the list. Among branded sounds, the "Intel sound" was tops. Neuromarketers, listen up:
[We] wired up 50 volunteers and measured their galvanic, pupil, and brainwave responses to sounds using the latest neuroscience-based research methods. We learned that sound has remarkable power. This may not be surprising for many, but it was certainly surprising to realize just how many commercial brands over the past 20 years have made their way into the world's 10 most powerful and addictive sounds--beating some of the most familiar and comforting sounds of nature.
Women wearing seatbelts are 73% more likely to be killed or seriously injured in a car crash than men in seatbelts, and while it's not entirely certain why this is, it's a pretty good bet that sampling bias in crash-testing is to blame.
No, this isn’t a concept design for a Space: 1999 reboot but rather an illustration of the new moon rover in development by Toyota and the Japan Aerospace Exploration Agency (JAXA). Toyota has just signed a three year agreement with JAXA and created a Lunar Exploration Mobility Works department that they will staff up with […]
Scientists have used laser light to activate neurons in a mouse’s brain so the rodents “sees” non-existent lines. The technique, called optogenetics, switches on and off neurons that have been previously genetically engineered to be light-sensitive. According to Science News, “the results, described online July 18 in Science, represent the first time scientists have created […]
If you suffer from sleep disorders, there are a number of methods out there to mitigate them: Ambient noisemakers, relaxation tapes, sleep masks, you name it. One thing that doesn’t get tried is headphones, for good reason. Even the smallest earbuds are liable to wake you up if you roll over the wrong way. Now […]
Looking to upgrade that old laptop or tablet? Holiday sales may be way on the horizon, but there’s an even better way to get like-new tech for a steal. Here are 10 of our favorite deals on personal computers and gaming gear – refurbished, renewed or brand new. Acer Touchscreen 11′ Chromebook 16GB (Certified Refurbished) […]
Vape technology has been around long enough that vapers are starting to get picky about their gear. Luckily, so are we. From disposable models to cutting-edge touchscreen atomizers, there’s a vaporizer in this roundup to suit every taste. Hera 2 – World’s Most Advanced Dual-Use Vaporizer Choose between dry herb or oil extraction modes – […]
