Japanese robot figure catalogs from the 1970s

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Toyjapapapa

COOP scanned his collection of 1970s vintage Popy toy catalogs from Japan. According to Wikipedia, Popy was founded in 1971 as a subsidiary of Bandai and was "best known for its ground-breaking 超合é‡' ("Chogokin," literally "Super Alloy") robot figures." Of the catalogs, COOP says, "Aside from the obvious and gratuitous display of voluptuous toy pr0n, I'm digging the photography and graphic design, which, like pretty much everything from Japan, goes that extra mile to make even the most simple piece of promo/commercial ephemera look irresistible. Just look at that type treatment! Probably hand-drawn, too." Popy Toy Catalogs