Sam Bompas is selling a line of "occult jam" infused with specs of Princess Diana's hair, sand from the Great Pyramids, and wood from The Victory, a warship from the Battle of Trafalgar. He created it for the Surreal House exhibition at Barbican Art Gallery and will soon sell it through his jelly company, Bompas and Parr. From CNN:
Bompas decided he wanted to push it to the limit – to see how far he could go with infusing some of the strangest objects, but also ones we can all relate to – by putting them in his jam. So he got on eBay and purchased locks of Diana's hair and got together his other ingredients to start preparations…
"We wanted the jams to have these weird and wonderful ingredients," Bompas said. "By using things like sand from Egypt, hair from Princess Diana, if you are going to choose an odd ingredient, choose one that everyone can relate to. It can open up those conversations, and it will. Everyone can have those conversations about how they feel about it – it's the eternal debate of what is art. What has started out as art itself has become a product with a lot of major retailers."
Perhaps Bompas has Princess Diana to thank for that, because now the founder is preparing to make the jam available through retailers worldwide, instead of just the store at the Art Gallery (where it sells for about $7 a jar). Bompas said the jams have been through all the normal testing procedures to ensure safety and shelf-life testing.