In 1991, coffee-drinking seemed to be on its way out in the United States. From a peak consumption of 3.2 cups per day per person on average in 1962, coffee consumption was down to measly 1.75 cups. There were good reasons for this: Nobody liked the cheap, nasty sludge generally available and the entire experience reeked of Grandma.
Enter advertising giant Ogilvy and Mather, working for Maxwell House.
Their suggestion: Segment the product by quality, value and personal image—ideas that all ended up leading to the thriving coffee market of today. Just when we thought we were out, they sucked us back in. (Meanwhile, the parallel rise of coffee and decline of tobacco could be a sociology thesis, in and of itself.)
That little insight is part of a three-part series on the anthropology of coffee on the blog Anthropology in Practice. The first part looks at how coffee became a necessary part of our morning existence. The second delves into the history of the coffee bean in human culture. And the third examines the social role of coffee in creating a culture of productivity.
Image courtesy Flickr user jphilipg, via CC
Grab some tissues. Here’s a heartwarming story of neighbors coming together for a young girl, as told by CBS Sunday Morning: On Islington Road in Newton, Mass., lives two-year-old Samantha Savitz, who is deaf, but boy, does she love to talk to anyone who knows sign language. And if someone doesn’t, that makes Sam just […]
Two villages either side of the Apurimac River in Peru must rebuild the rope bridge linking their communities every year. You wonder: why don’t they build a modern one that lasts? Then you watch the video and you know why.
Wildly-popular card game Android: Netrunner has an exceptionally diverse and inviting lore and universe, but its community of players still has to push back against the social stereotypes of the traditional card game scene. Here’s how they’re doing it.
With enough practice and commitment, anyone can be a visual artist. But without the right instruction, that time spent honing your skills could seem like an eternity. If you really want to see where your talent can take you, you need sound fundamentals – and no matter what discipline or genre you lean toward, the […]
Theoretically, there’s never been an easier time for marketers. The ubiquity of social media means a good word – or a good brand – can spread like wildfire with very little effort. But as limitless as the internet is, there’s a lot of competition and noise to contend with. And the vast graveyard of failed […]
They might be the shiny new thing, but AirPods aren’t for everybody. Maybe you’re looking for a new sound or you understandably lost those tiny buds during a brisk run. If so, here’s 10 headphones and earbuds that break out of the Apple mode with a return to quality and wearability. Klipsch R5 Bluetooth Neckband […]