Mitt Romney got a bestseller by demanding bulk-purchases of his books in exchange for lectures

Former GOP presidential hopeful Mitt Romney got his book No Apology: The Case for American Greatness onto the bestseller lists by taking his $25K-$50K speaking fees in the form of discount orders for his book, according to a report in Politico:

The hosts ranged from Claremont McKenna College to the Restaurant Leadership Conference, many of whom are accustomed to paying for high-profile speakers like Romney. Asking that hosts buy books is also a standard feature of book tours. But Romney's total price — $50,000 — was on the high end, and his publisher, according to the document from the book tour — provided on the condition it not be described in detail — asked institutions to pay at least $25,000, and up to the full $50,000 price, in bulk purchases of the book. With a discount of roughly 40 percent, that meant institutions could wind up with more than 3,000 copies of the book — and a person associated with one of his hosts said they still have quite a pile left over.

How Romney made a best-seller

(via Super Punch)