Why did OMG TSA WTF suddenly go viral?

(photo contributed to the BB Flickr pool by Sam Ley, view the full "making of" set here.)

Snip from an essay by Elusis:

[W]omen have been complaining about being pulled out of line because of their big breasts, having their bodies commented on by TSA officials, and getting inappropriate touching when selected for pat-downs for nearly 10 years now, but just this week it went viral.

It is no accident that CAIR identified Islamic head scarves (hijab) as an automatic trigger for extra screenings in January, but just this week it went viral.

What was different?

Suddenly an able-bodied white man is the one who was complaining.

Mentioned in Bruce Schneier's roundup of OMG TSA WTF week.