These old data-collection checklists were used as part of a 1930s project to enable husbands and wives to give one another constructive feedback and end seething resentments by identifying and tabulating frequent sources of irritation.
In the 1930s, [Scientific Marriage Foundation founder George Crane] went around to a bunch of husbands and said, "Hey husband, what does your wife do that annoys you?" And then he added all those complaints up and created a handy chart that let you rate your spouse against the generic ideal/anti-ideal. That's what you see in the chart above.
Happy Valentine's Day! Try Out This Marital Rating Scale
Laura Gao was born in Wuhan before moving to the US at the age of 3. An experienced graphic designer who now works for Twitter, Gao has been — understandably — frustrated with the virulant racism that’s accompanied the worldwide outbreak of the novel coronavirus, and Trump’s continued insistence on blaming China for the virus. […]
Exhibit A: Boycycle, a music video by Vedran Rupic for Bosnian DJ Salvator Ganacci, who stars as the titular creature. Exhibits B1 through B3: Progressive Insurance’s “Motaur” ad campaign, with a similar if less grossly-rendered motif. “Legs on the bottom, motorcycle on the top.”
It started innocently enough. A single dollar bill was pinned to the ceiling of a tiki bar in California — with a tiny paper umbrella, no less. That lone bill soon inspired many more. For over 10 years now, patrons of Forbidden Island, a popular tiki lounge in the island city of Alameda, have been […]
First, they were all about serving a protective necessary function. But now, about 10 weeks after the explosion of the COVID-19 outbreak, face masks are beginning to serve a different role. Just like all the fashion accessories that came before them, face masks are now showing off a little piece of ourselves to the everyday […]
Promoting products is almost nothing like it was back in the Mad Men days. In fact, the digital landscape has changed the ad game so much that it barely even resembles early Grey’s Anatomy days anymore. Marketing a product digitally isn’t about the right ad slogan or color scheme. It’s about crafting the narrative around […]
Every once in a while, we see a new product come along that’s so versatile and elegantly simple that it’s strange no one’s ever gone there before. Portable lights themselves aren’t new, but there’s something about the MOGICS Coconut Light that’s so seamlessly well-designed and adaptable that it feels startlingly original. The Coconut is basically […]