These old data-collection checklists were used as part of a 1930s project to enable husbands and wives to give one another constructive feedback and end seething resentments by identifying and tabulating frequent sources of irritation.
In the 1930s, [Scientific Marriage Foundation founder George Crane] went around to a bunch of husbands and said, "Hey husband, what does your wife do that annoys you?" And then he added all those complaints up and created a handy chart that let you rate your spouse against the generic ideal/anti-ideal. That's what you see in the chart above.
Happy Valentine's Day! Try Out This Marital Rating Scale
Laura Gao was born in Wuhan before moving to the US at the age of 3. An experienced graphic designer who now works for Twitter, Gao has been — understandably — frustrated with the virulant racism that’s accompanied the worldwide outbreak of the novel coronavirus, and Trump’s continued insistence on blaming China for the virus. […]
Exhibit A: Boycycle, a music video by Vedran Rupic for Bosnian DJ Salvator Ganacci, who stars as the titular creature. Exhibits B1 through B3: Progressive Insurance’s “Motaur” ad campaign, with a similar if less grossly-rendered motif. “Legs on the bottom, motorcycle on the top.”
It started innocently enough. A single dollar bill was pinned to the ceiling of a tiki bar in California — with a tiny paper umbrella, no less. That lone bill soon inspired many more. For over 10 years now, patrons of Forbidden Island, a popular tiki lounge in the island city of Alameda, have been […]
When you think of the single program that seems to absolutely epitomize business in all its forms, you probably think of Microsoft Excel. It’s been around for three decades, it’s the cornerstone of the ubiquitous Microsoft Office suite and that neat, ordered grid of a spreadsheet is synonymous with 21st-century commerce. While many have Excel […]
You’d think the biggest complaint that can be leveled about a pair of earbuds is that they just don’t sound all that great. Granted, there are plenty of cut-rate headphones that fall under that category, but we’d wager the pet peeve that makes most users throw away earbuds in frustration is when they just don’t […]
Father’s Day is June 21st, otherwise known as the roughest shopping day of the year. Don’t get us wrong, Dad deserves an awesome gift for all the great things he gave you. But let’s be honest — buying for your father is often a chore. Your gift has to take into account what he already […]