Modern prank pioneer Joey Skaggs, culture jammer of the first order, alerts us to a BBC News Magazine story exploring the art of the perfect prank. The article references such fine tricksters as Russian art collective Voina, Improv Everywhere, and of course Skaggs himself.
From the BBC News:
Television turned the prank into an expensive business with millions at risk. The budgets of TV and film allowed for exactly the kind of careful dramatic plotting that a good prank needs, fortunes were spent in creating versions of reality that were are at once, ridiculous to the viewer and plausible to the victim.
Nigel Crowle, an associate producer for Noel Edmonds and Jeremy Beadle, describes it as creating "layer upon layer of absurd situations, build it up, to a climax, which really if you analysed it make absolutely no sense whatsoever".
You almost need to bully your target into accepting a false reality, by not giving them the opportunity to consider the alternatives. Of course this is how advertising works.
Pranksters are the special forces of comedy, getting out into the field to tell truth through laughter and using the public space as a theatre.
