London design firm Berg and the London office of the Japanese ad agency Dentsu have announced a line of augmented reality toys called Suwappu. The little figurines have swappable heads and bodies; depending on how they're configured, they interact differently and draw different environments for themselves in the augmented reality world.
Suwappu is a group of characters that can take lots of different forms. Primarily (or initially), the toys seen in the film - a set of collectible and swappable figures, readable by connected devices, opening up a layer of content. The Suwappu's head signifies his personality, and his pants signify his environment - the app produces content according to its reading of each half.
Beyond these toys, we think Suwappu is a new kind of content platform, with various exciting social, creative and commercial possibilities.
Our project name for this has been Haitsu. Haitsu is the art of hybrid communications, a made-up idea that we find useful. It's a little bit philosophical (the belief that combining advertising, content, media and product is the future of communications), and a little bit practical (looking for interesting hybrid clashes, like analogue and digital). Project Haitsu is part of the Making Future Magic series of collaborations.
Hearthcabinet's "Ventless Fireplaces" use "pre-filled alcohol gel cartridges" -- that is, proprietary logs. When Drew quizzed the company's reps about this on Facebook, they danced around the question, but yeah, it's proprietary logs all right. The company notes that the design is patented (the founder, a product liability attorney named Michael Weinberger, has many related […]
It being 2019, you may now buy a portable cassette player with Bluetooth functionality. Meet Its OK, a ~$65 gadget currently firing up Kickstarter. Chaim Gartenberg: the It’s OK does the usual tape things, like playing cassettes or letting you record to tapes, it also bills itself as the world’s first Bluetooth 5.0 portable cassette […]
Eurogamer’s Will Judd flirts with heresy: “Are mechanical keyboards really good for gaming?” When it comes to PC gaming peripherals, stats and specs drive purchases. Gaming monitors became popular because they offered lower latency or higher refresh rates, while gaming mice boasted higher sensitivities and improved tracking accuracy. Yet this quantitative trend doesn’t seem to […]
With enough practice and commitment, anyone can be a visual artist. But without the right instruction, that time spent honing your skills could seem like an eternity. If you really want to see where your talent can take you, you need sound fundamentals – and no matter what discipline or genre you lean toward, the […]
Theoretically, there’s never been an easier time for marketers. The ubiquity of social media means a good word – or a good brand – can spread like wildfire with very little effort. But as limitless as the internet is, there’s a lot of competition and noise to contend with. And the vast graveyard of failed […]
They might be the shiny new thing, but AirPods aren’t for everybody. Maybe you’re looking for a new sound or you understandably lost those tiny buds during a brisk run. If so, here’s 10 headphones and earbuds that break out of the Apple mode with a return to quality and wearability. Klipsch R5 Bluetooth Neckband […]