Dear Editor or Health Editor: Would you consider running our press release as a win-win project? We will pay $100 for every Skin Care Patient who sees the press release in your newspaper and commits to our exclusive and effective process. We monitor each incoming patient and where they heard about us. — From a press release sent by Medisys Research Group to Virginia media outlets. At least one editor was not swayed by this "fabulous" offer and forwarded the offending press release to Jim Romenesko at Poynter. Virginia Boingers: You can read the full press release on Romenesko's blog. Let me know if it shows up in your local paper or TV station. Pay-for-play deals like this need to be exposed! (Via Gary Schwitzer)
Skin care company tries to bribe journalists into printing its press release
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