Pepsi: the best drink to force on restrained mental patients

Here's a trove of scanned-in ads from a 1956 issue of Mental Hospitals, an APA's trade journal. Most striking are the ads advising psychiatric doctors that Pepsi is the forced fluid of choice for restrained mental patients, over the slogan "Pepsi Ad Libitum" (Pepsi for your pleasure).

"Mental Hospitals" magazine ads