Bin Laden wanted a marketing makeover for al Qaeda, documents show

Documents obtained by US special forces from the compound where Osama bin Laden was killed show that the terror mastermind was considering a rebranding campaign for al Qaeda, and a possible merger with other regional militant groups. Mat Apuzzo, in the Associated Press, got a briefing from US officials familiar with the documents:

The problem with the name al-Qaida, bin Laden wrote in a letter recovered from his compound in Pakistan, was that it lacked a religious element, something to convince Muslims worldwide that they are in a holy war with America.

Maybe something like Taifat al-Tawhed Wal-Jihad, meaning Monotheism and Jihad Group, would do the trick, he wrote. Or Jama'at I'Adat al-Khilafat al-Rashida, meaning Restoration of the Caliphate Group.

As bin Laden saw it, the problem was that the group's full name, al-Qaida al-Jihad, for The Base of Holy War, had become short-handed as simply al-Qaida. Lopping off the word "jihad," bin Laden wrote, allowed the West to "claim deceptively that they are not at war with Islam." Maybe it was time for al-Qaida to bring back its original name.

Can I make a suggestion, dead guy? Go Silicon Valley. Just take out some vowels, a la Flickr, gdgt, Tumblr, and the like. "LQD."