Amazon's Cloud Reader designed to avoid paying Apple a 30% cut

The new Kindle Cloud Reader web app is an end-run around having to pay Apple's 30% cut of stuff sold through iOS apps.

Today, announced Kindle Cloud Reader, its latest Kindle reading application that leverages HTML5 and enables customers to read Kindle books instantly using only their web browser – online or offline – with no downloading or installation required. As with all Kindle apps, Kindle Cloud Reader automatically synchronizes your Kindle library, as well as your last page read, bookmarks, notes, and highlights for all of your Kindle books, no matter how you choose to read them. Kindle Cloud Reader with its integrated touch optimized Kindle Store is available starting today for Safari on iPad, Safari on desktop and Chrome.

Announcing Kindle Cloud Reader