JC Penny t-shirt (now pulled): "I'm too pretty to do homework"

 Wp-Content Uploads 2011 08 Runninscared Screen-Shot-2011-08-31-At-11.03.48-Am

JC Penny was called out for selling this t-shirt, emblazoned with the words "I'm too pretty to do homework so my brother has to do it for me." What a positive, empowering message for girls aged 7-16, apparently the target market for this design. The Village Voice reports that JC Penny has quickly pulled the shirt and issued a statement, saying in part "We agree that the "Too pretty" t-shirt does not deliver an appropriate message, and we have immediately discontinued its sale." Good for them. I wonder if they calculated what impact, if any, the PR hit and this decision are having on their revenue. Probably not. After all, math class is tough.

"J.C. Penney's 'Too Pretty To Do Homework' T-Shirt Is Too Stupid for Words" (Thanks, Puce/Sarah Wulfeck!)