Rufus Roo jackets are designed to help you beat airline luggage limits (given that they seem to be British, I'm going to go out on a limb and guess that this was inspired by the awful RyanAir, which treats travelling with luggage as an oligarch-grade luxury and charges accordingly). It's designed to let you carry your shoes, changes of clothes, laptop, reading material, and wine and food in a series of pockets stitched throughout.
Stylish wearable luggage ideal for Holidays and Short Breaks, great for carrying the kids stuff, Commuting to work, Shopping without bags, travelling to Music Festivals or to Sports events.
Lightweight* in a range of sizes comfortably fits most adults or children when worn over clothes and fully loaded.
(via Oh Gizmo)