I quite like HP's new logo (right), which the company paid for but has not yet implemented. It's a simple, clean, and unmistakable distillation of its established identity.
But as Armin at Brand New says, it's not quite there: "HP still feels like a stodgy PC company trying to be cool."
The ascender and descender are a bit too long, and it could also be BP's new logo, but for me, the real problem is that it evokes the past in an unfortunate way. It looks like the cooling vent greebling on yesteryear's consumer electronics. You know, the bars and troughs that get filled with dust, and require Q-tips to clean (or, in a pinch, a rolled-up wad of paper chewed to a point). You can find them on many computers, but not so many in this decade; the Atari 2600 video console, released in the 1970s, is as good an example as any.
The United States Postal Service (USPS) wants to raise the fees it charges Amazon.com and other internet commerce shippers by 9 to 12 percent. This comes just months after President Donald Trump criticized the USPS, saying it gives Amazon too good of a deal.
Intel reportedly published rigged benchmarks designed to make its new i9 chips look better than the competition, while holding tech media to an embargo on publishing reviews or independent tests. Intel — or to be precise, a company Intel hired to create a whitepaper on Core i9 gaming performance — has crossed that line. According […]
The value of Elon Musk’s Tesla Motors dropped about $1.1 billion after the close today. When will he, and the adults around him, learn? Welp. Friday at Tesla and at the U.S. Securities and Exchange Commission should be interesting. Have fun with that, Board of Directors and SEC officers. On Thursday afternoon, ladies and gentlemen, […]
Speed reading isn’t just an innate skill possessed by a lucky few. Anyone can learn to speed read, and the benefits are endless. The brain can process more information than most people have time to soak up, but you can make that time now with the 2018 Award-Winning Speed Reading Bundle. The first half of […]
Sure, you could use the same old PowerPoint templates for your next business presentation. It’s not like you have bosses or investors to impress. Oh wait, you do? Time to augment that slideshow with Slideshop – the presentation tool that can individualize your pitch while saving you time. Compatible with PowerPoint, Keynote and Google Slides, […]
Multinational companies have used the no-nonsense methodologies of Six Sigma and Lean Six Sigma to oil a smooth-running operation for years. What is it? Six Sigma (and its offshoot, Lean Six Sigma) apply the principles of science to business, teaching managers to methodically target waste, maximize output and streamline the flow from producer to consumer. […]