Monitorhead sez, "I was sitting in my car, staring at a 4-day old empty coffee cup, when I made the connection. Holy cow! Has the #Occupy movement already seeped into the marketing firms (thinking of the cool/hip ads from the late 60's, early 70's, thanks to the hippie movement), making this a hip commercial/cultural observance?"
I can't remember if previous Starbucks winter cups had the same imagery, and even if it's new, it could be a coincidence (or an unconscious homage). But still, it's awfully striking.