The Swedish tourism agency has convinced the government to turn over management of the official national Swedish Twitter account to everyday Swedes, on a rotating basis, to show the world what a swell place full of swell people Sweden is. I want brokep to run the account for a week.
“No one owns the brand of Sweden more than its people. With this initiative we let them show their Sweden to the world,” says Thomas Brühl, the CEO of the country’s tourism agency VisitSweden.
Curators of Sweden is certainly an interesting idea; a variety of Swedes, including an editorial writer, a founder of an advertising agency with his own farm, a suburban writer, a priest, a teacher and a coffee-drinking trucker lesbian are all lined up to take over the account in coming weeks. The plan is that they will portray a diverse range of values, skills and ideas from across the country.
It's interesting in that this combines the best aspect of live theater with the Internet -- that is, the ever-present possibility that someone will do something absolutely insane in a highly public forum while acting in an official capacity.
Sweden lets citizens take over its official Twitter account. This is either genius or insanity.
(via Runnin' Scared)
Burbank's amazing quarter-century institution Dark Delicacies is a horror book-, memoribilia- and clothing-store that is a community hub for genre creators, hosting a wonderful stream of events, signings, and even an annual chance to get your photo took with Krampus at a Christmas open-house.
Neil Gaiman says Edgar Allan Poe should be read aloud, and he's right: he recorded this video of him reading "The Raven" in 2016 as part of Pat Rothfuss's Worldbuilders charity drive. It's Poe's birthday today, and I can think of no better way to celebrate it than to listen to it again.
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