When Kraft introduced Oreos to China in 1996, it was only moderately successful. They revisited the cookie with a lot of market research and came up with a bunch of different chapes, fillings, colors and recipes, eventually choosing several, providing that they preserved the "Oreo experience" of twisting the cookie apart, licking the frosting and dunking it. They sold it with "emotional advertising" in which children showed their parents the "American way" of eating Oreos and the cookies became a success.
They started to ask other provocative questions.
Why does an Oreo have to be black and white? Davis sent us an Oreo with green tea filling. Another had a bright orange center divided between mango and orange flavor.
And why should an Oreo be round? They developed Oreos shaped like straws. In China, you can buy a long rectangular Oreo wafer, the length of your index finger.
Impossible to twist apart, but Davis points out that it makes it easier to dunk in milk.
Rethinking The Oreo For Chinese Consumers
The Googler Uprising was a string of employee actions within Google over a series of issues related to ethics and business practices, starting with the company's AI project for US military drones, then its secretive work on a censored/surveilling search tool for use in China; then the $80m payout to Android founder Andy Rubin after […]
Workers say they’re underpaid and overworked, strikes planned for July 15th & 16th
Some 850 people in research labs across America will lose their jobs.
Theoretically, there’s never been an easier time for marketers. The ubiquity of social media means a good word – or a good brand – can spread like wildfire with very little effort. But as limitless as the internet is, there’s a lot of competition and noise to contend with. And the vast graveyard of failed […]
They might be the shiny new thing, but AirPods aren’t for everybody. Maybe you’re looking for a new sound or you understandably lost those tiny buds during a brisk run. If so, here’s 10 headphones and earbuds that break out of the Apple mode with a return to quality and wearability. Klipsch R5 Bluetooth Neckband […]
When it comes to passwords, there’s no such thing as paranoia. You want them secure and complex, and you definitely don’t want to repeat them on all your accounts. The trouble is, the internet seems to keep growing. And so do those accounts. Just one lockout from an important email or banking site is enough […]