Futuristic Toronto ARG raising money on IndieGoGo

Trevor sez,

ZED.TO is a transmedia adventure that invites audiences to join the ranks of a biotech corporation called ByoLogyc. They're innovative and design-minded, they're the Apple of an emerging technological market, and they're working on a product that will change the lives of all involved…
The project pulls from the domains of tangible futures, immersive theatre, and science fiction… but the experience is something brand new to Toronto.

The creators of ZED.TO are running an IndieGoGo campaign right now to help secure the funds for site-specific apocalyptic installations across Toronto over eight months (from Fringe Fest to Nuit Blanche, and a culminating event that we'll evacuate audiences out to this October).