On CNN, Doug Gross has a good account of Kevin Smith's SXSW presentation on how he became a podcaster and weaned himself off the "heroin" of movie studio money, going direct to his fans instead for advertising, merch sales and sold-out houses when he toured. This being CNN, they've got a lot of [expletive] marks where Smith is saying "fuck" in his charmingly innocent way.
Smith said he decided to take advantage of his access to celebrities and gift of gab to launch a new project. And he deployed a technique he said has always served him well: do what you love and what you're good at, then figure out how to make money doing it.
And that led to "SModcast," a weekly podcast that he and friend/co-producer Scott Mosier launched in 2007 and do to this day.
It was free. But as its online audience grew, the opportunities to make money arose.
"People would tweet left and right: 'You put out so many free podcasts; how can I pay it back?' " said Smith, who has more than 2 million followers on Twitter. "I was like, 'Go buy a T-shirt' and they were like, 'Cool.' "
Then came paid advertising. (The first sponsor notoriously being adult product Fleshlight). Then a paid version of the podcast, "SModcost," which contains bonus features but no ads.
Filmmaker Kevin Smith: Podcasting saved my career
(Image: Kevin Smith in Vancouver, a Creative Commons Attribution (2.0) image from shaynekaye's photostream)
There’s still magic in the world, as evidenced by this fairy’s-eye view of Children’s Fairyland, that charming 70-year-old storybook theme park in Oakland, California. You might remember that when I’m not blogging, I work with Fairyland. WELL… months before we were mandated to shelter in place, a local photographer, Stephen Loewinsohn, contacted our team at […]
We’ve been writing about Lea Redmond since 2009 here on Boing Boing. She’s just one of those kind of people who consistently makes neat things — a real Happy Mutant! Well, her latest creative venture is Home Sweet Home, an activity deck for kids (and the young at heart). It offers inspiring prompts for whimsical, […]
Listed at $159,900 this 1,075 square-foot home in Pittsburgh, Pennsylvania is bland on the outside but features rooms with outer space, submarine, tropical island, and moonbase motifs. The owners put a lot of work into it!
For all their amazing growth over the past 25 years, the most impressive thing about the monumental rise of Amazon might be the speed and sophistication of their lightning-fast delivery network. Sometimes it doesn’t even take 24 hours for the idea you ordered to be perched right on your front porch, ready for use. The […]
You could actually watch a Tyrannosaurus Rex walk down your street right now. And no, this isn’t the latest Jurassic Park sequel. Of course, it isn’t real either, just a Google recreation of some pretty realistic looking dinosaurs transplanted right into any environment around you courtesy of augmented reality. Yet it’s just another example of […]
A guy on the Apple discussion forum started a thread titled, “Why do your Charger Cables have the lifespan of a housefly?” That question is probably enough to elicit a whole bunch of head nods from virtually everyone reading this, whether you’re an iPhone user, an Android owner or have virtually any device that needs […]