Starbucks generates 4 billion paper cups a year, or 12 cups for every man, woman and child in America. The coffee giant knocks ten cents off beverage price for customers who bring in their own mugs, but Mark Gunther writes: "If Starbucks really wanted to save trees, it wouldn’t offer discounts to people who bring mugs. It would charge a dime to everyone who does not."
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3:38 pm Fri
May 18, 2012
Behavioral economics at Starbucks: should paper cup users be penalized?
IPOs have sent Uber and Lyft fares skyrocketing, while driver pay plummets
The public markets are hungry: as Uber and Lyft look to IPOs to let their investors -- who have been subsidizing 40-50% of every ride -- redeem their shares through sales to the public capital markets, the companies are desperate for ways to reduce their unprofitability and increase those share prices.
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Pepsi won't put a billboard in space after all
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This precision 3-piece knife set is just $70
Seasoned chefs have a bit of a love-hate relationship with their cutlery. A really good set of knives has to prove its worth by being put through the wringer – and if they’re really good, they’ll still look great afterward. So it is with the Damasukasu Japanese 3-Piece Master Chef Hanshu Knife Set. Sitting in […]
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Start making music in Logic Pro X with this producing course
With the intuitive software out there today, anyone can become a music producer. You’ve probably heard that from any number of laptop impresarios, but you still have to know how to use the tools – and Logic Pro X is one of the best platforms out there right now. In order to get the most […]
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Redact, rework or sign PDFs effortlessly with this Mac app
Believe it or not, PDF files have been the go-to format for contracts and forms of any type since 1993. And sure, they’re easily shareable – but that’s about it. When you need to edit or sign a document – and you will – that’s when frustration can set in. Luckily, there are workarounds, and […]
