The Leo Burnett/Arc Worldwide agency has won a gold prize in the Effie awards for their hoax "Book Burning Party" campaign, which is credited with saving the public library in Troy, MI. Michigan's extreme austerity measures and collapsing economy had put the library under threat, and the town proposed a 0.7% tax raise to keep it open. The local Tea Party spent a large sum of money opposing the measure on the grounds that all taxes are bad, so the Burnett campaign reframed the issue by creating a hoax campaign to celebrate the library's closure with a Book Burning Party a few days after the vote.
The outrage generated by this campaign was sufficient to win the day for the library, as Troy's residents made the connection between closing libraries and burning books, focusing their minds on literacy and shared community, rather than taxation.
Troy Public Library would close for good unless voters approved a tax increase. With little money, six weeks until the election, facing a well organized anti-tax group who'd managed to get two previous library-saving tax increases to fail, we had to be bold. We posed as a clandestine group who urged people to vote to close the library so they could have a book burning party. Public outcry over the idea drowned out the anti-tax opposition and created a ground-swell of support for the library, which won by a landslide.
BOOK BURNING PARTY
"Have fun at home with my old rubber boots," the creator writes. Avant-garde performance art or fetish video? You decide. One commenter's rave review: "Nice boots. Rubber seems to be very soft." (via r/DeepIntoYouTube)
Donato Sansone "Concatenation 2" film connects a series of acrobatic Olympic athletes' jumps, spins, and dives into "a series of interconnected things or events," which is the definition of "concatenation." This delightfully disorienting video is a sequel to Sansone's original "Concatenation" film here. (via Colossal)
"Hi, Lloyd. Little slow tonight, isn't it?" Deepfake auteur Ctrl Shift Face presents Jim Carrey in… The Shining. (Thanks, Jeff Cross!)
After a successful round of funding on Kickstarter, Fluster: The Social Card Game is now ready to help turn a party or game night into the engaging, surprising, and enlightening social affair you always hoped it would be. A deck of 100 cards, Fluster is chock full of unusual, funny, and thought-provoking questions inspired to […]
Physics may have been that class you sleepwalked your way through in high school. But while it might have just slipped under your radar throughout your academic career, you probably shouldn't have given it such shallow attention. Sure, we could focus on the immediate pluses of a career as a physicist, like the more than […]
If you're out of work…well, first, you have our sympathies. Right now, about 31 million Americans are drawing some form of unemployment benefits, which makes competition for virtually any job savagely fierce. But since nobody wants to wallow in the miseries of unemployment, the only legitimate course left open is to scrap like crazy to […]