The Leo Burnett/Arc Worldwide agency has won a gold prize in the Effie awards for their hoax "Book Burning Party" campaign, which is credited with saving the public library in Troy, MI. Michigan's extreme austerity measures and collapsing economy had put the library under threat, and the town proposed a 0.7% tax raise to keep it open. The local Tea Party spent a large sum of money opposing the measure on the grounds that all taxes are bad, so the Burnett campaign reframed the issue by creating a hoax campaign to celebrate the library's closure with a Book Burning Party a few days after the vote.
The outrage generated by this campaign was sufficient to win the day for the library, as Troy's residents made the connection between closing libraries and burning books, focusing their minds on literacy and shared community, rather than taxation.
Troy Public Library would close for good unless voters approved a tax increase. With little money, six weeks until the election, facing a well organized anti-tax group who'd managed to get two previous library-saving tax increases to fail, we had to be bold. We posed as a clandestine group who urged people to vote to close the library so they could have a book burning party. Public outcry over the idea drowned out the anti-tax opposition and created a ground-swell of support for the library, which won by a landslide.
BOOK BURNING PARTY
danah boyd's SXSW Edu keynote, What Hath We Wrought? builds on her essay from 2017 about the relationship of media literacy education to the rise of conspiracy theories and the great epistemological rift in which significant numbers of people believe things that are clearly untrue, from climate denial to flat-earthing.
Richard J. Ridel's all-wooden, mechanical Turing machine uses the smallest set of data elements capable of computing any calculation: 0, 1 and blank; it was inspired by Ridel's viewing of The Imitation Game.
In Packets, Please, you are the boss of CosmoCast, a corrupt, post-Net Neutrality ISP; your job is to "boost, throttle or disconnect" people based on their activities -- you can boost Trump's tweets, disconnect political dissidents, and throttle rival video-on-demand services, working at breakneck speed to keep the packets flowing in the way that optimizes […]
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As more companies aim to reel in costs and boost productivity, project managers are becoming an essential part of many operations, and they’re paid handsomely for their expertise. But, while demand is high, you’ll have a hard time getting your foot in the door if you’re not toting the right certifications. The Official Lean Six Sigma […]
Learning how to play the guitar is no easy feat, and plenty of aspiring rock stars wash out due to either lost interest or simply lousy teaching. The Jamstik+ aims to remedy both of these issues with a 21st-century approach. This smart guitar teaches you about chords, scales, and the like via an app on […]