The Leo Burnett/Arc Worldwide agency has won a gold prize in the Effie awards for their hoax "Book Burning Party" campaign, which is credited with saving the public library in Troy, MI. Michigan's extreme austerity measures and collapsing economy had put the library under threat, and the town proposed a 0.7% tax raise to keep it open. The local Tea Party spent a large sum of money opposing the measure on the grounds that all taxes are bad, so the Burnett campaign reframed the issue by creating a hoax campaign to celebrate the library's closure with a Book Burning Party a few days after the vote.
The outrage generated by this campaign was sufficient to win the day for the library, as Troy's residents made the connection between closing libraries and burning books, focusing their minds on literacy and shared community, rather than taxation.
Troy Public Library would close for good unless voters approved a tax increase. With little money, six weeks until the election, facing a well organized anti-tax group who'd managed to get two previous library-saving tax increases to fail, we had to be bold. We posed as a clandestine group who urged people to vote to close the library so they could have a book burning party. Public outcry over the idea drowned out the anti-tax opposition and created a ground-swell of support for the library, which won by a landslide.
BOOK BURNING PARTY
Neil Gaiman says Edgar Allan Poe should be read aloud, and he's right: he recorded this video of him reading "The Raven" in 2016 as part of Pat Rothfuss's Worldbuilders charity drive. It's Poe's birthday today, and I can think of no better way to celebrate it than to listen to it again.
It's been three days since C-SPAN posted Alexandria Ocasio-Cortez's amazing, stirring freshman speech from the floor of Congress, and it has smashed all Congressional C-SPAN records with 3.1m views (as of the time of writing); at this rate, it may catch up with C-SPAN's most popular Senate video, the Kamala Harris/Brett Kavanaugh video, with 7.14m […]
"The truth of this shutdown is that it is not actually about a wall, it is not about the border, and it is certainly not about the well-being of everyday Americans. The truth is, this shutdown is about the erosion of American democracy and the subversion of our most basic governmental norms. It is not […]
These days, there isn’t much our iPhone camera can’t do – except feel like an actual phone. Despite years of steadily increasing resolution and image sensing technology, we’re still taking shots awkwardly with two hands, fumbling for the shutter button. Leave it to an avid photographer to design Shuttercase, a versatile iPhone case that solves […]
Still determined to keep those New Year’s health resolutions? If you’re going to stick with the exercise plan, it’s enough of a challenge to budget your time. No need for your financial budget to take a hit, too. Here’s a more convenient – and cheaper – alternative to a gym membership or Peloton bike: Two […]
Want a career in web design? It’s true that these days, most anyone can throw up a page or two. But for true workhorse web design, you’ll sometimes need to match the platform to the project. Enter the Complete Front-End Developer Bundle, an educational grand tour around the best tools for the web. For beginners, […]