The Leo Burnett/Arc Worldwide agency has won a gold prize in the Effie awards for their hoax "Book Burning Party" campaign, which is credited with saving the public library in Troy, MI. Michigan's extreme austerity measures and collapsing economy had put the library under threat, and the town proposed a 0.7% tax raise to keep it open. The local Tea Party spent a large sum of money opposing the measure on the grounds that all taxes are bad, so the Burnett campaign reframed the issue by creating a hoax campaign to celebrate the library's closure with a Book Burning Party a few days after the vote.
The outrage generated by this campaign was sufficient to win the day for the library, as Troy's residents made the connection between closing libraries and burning books, focusing their minds on literacy and shared community, rather than taxation.
Troy Public Library would close for good unless voters approved a tax increase. With little money, six weeks until the election, facing a well organized anti-tax group who'd managed to get two previous library-saving tax increases to fail, we had to be bold. We posed as a clandestine group who urged people to vote to close the library so they could have a book burning party. Public outcry over the idea drowned out the anti-tax opposition and created a ground-swell of support for the library, which won by a landslide.
BOOK BURNING PARTY
Hashimoto Baku ("a Tokyo based video director/visual artist/developer") digs into fascinating depth on the "slit-scan" technique: "[imagine] a quite thick flipbook that all frames of a video are bound page by page. If you just rifle through it, the original video will be just played. Slit-scan intrinsically means slicing the flipbook diagonally."
Competition scholar Tim Wu (previously) is one of the most cogent, accessible voices in the antitrust debate; his recent book on the subject is a must-read; this week, he debated George Mason University scholar Tyler Cowen, proprietor of Marginal Revolution and one of the leading voices for the expansion of unfettered, unregulated capitalism -- he's […]
Juice Media's Honest Government Adverts are some of the best, most biting political satire being produced today -- they're so good at afflicting the comfortable that Australia basically banned their style of humour -- and now, on the eve of (yet another) critical Australian election, they've produced a "season finale" that recaps the parade of […]
If you’re into tools or gadgets, Memorial Day weekend is your Christmas. Take an extra 15% off the final price of these DIY accessories – all of which are already on sale – by entering the promo code WEEKEND15. LUXJET Universal 24-in-1 Magnetic Screwdriver Set & Repair Kit This small but sturdy kit won the […]
If you can build a cloud infrastructure, you can build a business. Companies are overwhelmingly turning to cloud computing to set up or bolster their network, and it’s easy to see why. It allows on-demand access to processing power, a la carte services, and nearly unlimited storage, all without adding extra systems and the maintenance […]
Does your gaming setup need an upgrade? No need to wait for Christmas. We’ve rounded up the latest tech accessories for your favorite video game platforms. All of them are already sale priced, but you can knock an additional 15% off the final price for Memorial Day by using the online code WEEKEND15. Audeze Mobius […]