Hello Kitty Sonic the Hedgehog

Sega and Sanrio plan to sell this "Hello Sonic" toy. From AFP:

Sega mascot Sonic the Hedgehog's getting a super-cute makeover in the form of a Hello Kitty jumbo plushie, which commemorates the reopening of Sega's Japanese amusement park.The blue softie is destined for Sega's amusement arcades and retail outlets, with overseas deployment planned for mid-2013.

Sega announces Hello Kitty Sonic the Hedgehog jumbo plushie [AFP]