Molecule is a "water cafe" in New York City's East Village that takes the city's tap water, runs it through a $25,000 filter, and sells it back to New Yorkers. It's $2.50 for a 16-ounce glass bottle or you can bring your own container and pay $1 for up to 50 ounces. For an extra fee, add various vitamins, herbal, and root "blasts" to the water. "What Are They Drinking In New York City?" (WSJ via NextDraft)