Ice-cream ads: words fail me. In a good way.

I know nothing about the quality of the products on offer at Little Baby's Ice Cream in Philadelphia. But their excellent nightmare-fuel advertisements will haunt me in a good way forever. The one above, featuring a person covered in (made of?) ice-cream eating her or his own head while narrator Matthias Bossi reads copy that sounds like the captions on the photos printed on the sleeve inside the original Stop Making Sense album, is awesome enough.

But after the jump, there is an ad that features an endless fractal zoom-out on people made of ice-cream, whose heads have been partially ablated, sitting in ice-cream cones and contemplating eating smaller versions of themselves, forever.

(via JWZ)