In Smithsonian, Sarah Everts traces the deodorant business to Edna Murphey, a high school student from Cincinnati who around 1910 took an antiperspirant her surgeon father invented, meant for his sweaty hands in the operating room, and dabbed it in her armpits. Murphey dubbed the product Odorono and took it to market, but sales were slow. Then she connected with an ad copy writer who successfully made Americans, particularly women, worry that they might stink. From Smithsonian:
Young decided to present perspiration as a social faux pas that nobody would directly tell you was responsible for your unpopularity, but which they were happy to gossip behind your back about.
His advertisement in a 1919 edition of the Ladies Home Journal didn’t beat around the bush. “Within the Curve of a Woman’s arm. A frank discussion of a subject too often avoided,” announced the headline above an image of an imminently romantic situation between a man and a woman.
Reading more like a lyrical public service announcement than an advert, Young continued:
A woman’s arm! Poets have sung of it, great artists have painted its beauty. It should be the daintiest, sweetest thing in the world. And yet, unfortunately, it’s isn’t always.
"How Advertisers Convinced Americans They Smelled Bad"
A judge in Canada today granted $10 million bail for Meng Wanzhou, the CFO of China electronics giant Huawei. She has to remain in the Vancouver area, where she has a home. The United States has requested her extradition. China is not happy. Huawai’s response follows. .
That massive data breach that hit hotel group Marriott? Now there are clues the hackers behind it were working for a Chinese government intelligence gathering operation.
Tumblr will ban ‘female-presenting nipples’ and other content beginning December 17, 2018. Photographer and writer Nate ‘Igor’ Smith is a longtime Tumblr user whose work straddles the boundaries of art, editorial, and adult. Here, Nate explains why Tumblr’s decision to censor is devastating for the Tumblr’s longtime users, and the rest of us. — XJ […]
Adobe’s design software catalog is essential to any graphics program, as much for their simplicity as their versatility. Anyone can be an effective graphic designer with tools like Illustrator and InDesign – and the right training in their potential. That’s where the Adobe CC A-Z Lifetime Bundle comes in. Whether you’re getting your feet wet […]
Businesses of any size continue to use PDFs despite – and perhaps because of – their stubborn resistance to simple editing. But for those who need a little flexibility on their documentation, the search is over for alternative software. PDF Expert for Mac is the catch-all solution for wrangling those PDFs, and it’s available at […]
When it comes to tech, smaller is better, and these items fit the bill both in terms of size and price. We’ve rounded up our favorite stocking-ready gadgets, most of which are already on sale – and you can take an additional 15% off any of them with the special code MERRY15. iPM 3-in-1 Fast […]