In Smithsonian, Sarah Everts traces the deodorant business to Edna Murphey, a high school student from Cincinnati who around 1910 took an antiperspirant her surgeon father invented, meant for his sweaty hands in the operating room, and dabbed it in her armpits. Murphey dubbed the product Odorono and took it to market, but sales were slow. Then she connected with an ad copy writer who successfully made Americans, particularly women, worry that they might stink. From Smithsonian:
Young decided to present perspiration as a social faux pas that nobody would directly tell you was responsible for your unpopularity, but which they were happy to gossip behind your back about.
His advertisement in a 1919 edition of the Ladies Home Journal didn’t beat around the bush. “Within the Curve of a Woman’s arm. A frank discussion of a subject too often avoided,” announced the headline above an image of an imminently romantic situation between a man and a woman.
Reading more like a lyrical public service announcement than an advert, Young continued:
A woman’s arm! Poets have sung of it, great artists have painted its beauty. It should be the daintiest, sweetest thing in the world. And yet, unfortunately, it’s isn’t always.
"How Advertisers Convinced Americans They Smelled Bad"
I’ve mentioned it online before, but here we go: Two years ago, my wife and I decided to leave our rented home behind and move into a 40-foot RV. We spend our spring and summer in Alberta, Canada where she has a job for six months of the year working as an addictions counselor. The […]
Androkavo tests some of the cheap eBay solder against the brand-name stuff; it gets there in the end, but it’s surely not the advertized 60/40 alloy and needs to be close to 400° before it behaves itself.
MIT Tech Review's Antonio Regalado rounds up the year's stupidest, worst moments in tech, from the guy who created his own CRISPR-based gene therapy to beef up his muscles and injected it to Donald Trump's Twitter feed to the FCC's Net Neutrality catastrophe. Of course, Juicero rates a mention.
The human eye is a powerful thing, but it’s not so great at seeing in the dark or around tight spaces, which is partially why most of us struggle with unplugging drains, cleaning under the fridge, and other hard-to-reach jobs. This 1080p HD Waterproof WiFi Wireless Endoscopic Camera, however, gives you the flexibility necessary to get […]
Macs are undeniably some of the most versatile computers on the market, but they can do so much more than what their stock apps allow. For those looking to get the most out of their Mac hardware, the Pay What You Want 2018 Super Mac Bundle features 10 of the industry’s top apps, including photo editors and […]
Salesforce has reinvented the way companies manage customer information, close deals, and ultimately drive revenue, so it should come as no surprise that it’s one of the more valuable skills you can list on your resume today. In fact, according to research from Burning Glass, this platform is now the 7th most in-demand software skill, beating out […]