90 Days, 90 Reasons is a compelling Web project where each day, an interesting thinker contributes an essay on why President Obama should be reelected. First up was Death Cab for Cutie's Ben Gibbard on gay marriage, followed by the likes of environmental activist Adam Werbach on fuel efficiency standards, Roxane Gay on hope and change, and so on. From the "opening salvo":
This initiative will provide daily reasons—concrete, factual, plain—to re-elect Barack Obama, and will also provide likely outcomes of a Romney presidency. Articulating these reasons will be a wide range of well-known Americans, their ranks proving that there is, indeed, a growing movement that acknowledges not only that Obama needs four more years, but that we actually need to participate to make it happen. Romney's poll numbers are neck and neck with Obama's, and the Republican party has raised and will continue to raise more money than Obama will or can. The only chance Obama has to win is if we can harness the same populist enthusiasm we did when we made history in 2008.