"Whatever your attitude toward use of the atomic bomb, you must live with the fact that it exists," commands this ad. About the self-protection steps it details, "The wise citizen of this atomic era will memorize them so thoroughly that their use would be almost instinctive."
A vintage Mutual of Omaha insurance company advertisement from 1951, lovingly scanned and shared in the Boing Boing Flickr Pool by v.valenti.
So, I'll need to look into this further, but did Mutual of Omaha offer "surprise atomic attack" coverage at the time? The ad doesn't make that clear.
(Update: Cory blogged this back in 2010.)
Britain, like most of western Christendom, celebrates Christmas with ornamented trees. The British mark Remebrance Day for World War I on November 11 by wearing paper poppies. A shopping mall in Salisbury, England, has ingeniously combined the two events by making a giant Christmas tree out of paper poppies. One tweet described the red tree […]
The latest Ebola outbreak in the Democratic Republic of Congo has proven a sumbitch to contain. Since this latest “oh shit” moment in the history of this infectious outbreak started on August 1st, the brave healthcare professionals and epidemiologists throwing their shoulders into the problem have reported 200 total cases of the disease, 117 confirmed […]
The Nazis never got close to building the bomb, but they understood the science and knew what was coming. A top-secret raid led by Norwegian resistance fighter Joachim Rønneberg destroyed a heavy water-producing plant in Rjukan, Telemark in 1943—a key victory that put Nazi nuke research to bed. Ronneberg died this week at 99. The […]
There are two times you never want to just “eyeball” it: Conducting brain surgery and matching shades of paint for your walls. Whether you’re painting or repainting, make sure you’re never just “close enough” to the color you want. Not when the Nix Mini Color Sensor can scan and match any color perfectly. Small enough […]
In photography as in film, all the real artistry is in post-production – increasingly so, with the new possibilities cropping up in digital imaging. If you’re ready to get serious about your photography, may we suggest HDR Projects 2018 Pro. As working photographers can tell you, this imaging software can help you re-imagine even the […]
A picture can be worth a heck of a lot more than just a thousand words. If you’ve squinted for ages trying to get just the right photo, you might have the right passion for a career behind the camera. You might even have the right equipment, but do you have the know-how? The Beginner-To-Expert […]