The Direct Marketing Association has launched a $1m campaign to convince the public that being tracked online creates "value for consumers".
The Data-Driven Marketing Institute will redouble DMA's efforts to explain the benefits of the consumer data industry to the public and policymakers, with the goal of preventing needless regulation or enforcement that could severely hamper consumer marketing and stifle innovation, tamping down unfavorable media attention, and reminding and educating consumers about the many and varied ways that their needs are met and they are thrilled and delighted.
Isn't it a bit old-school to found scientific-sounding "institutes" to trick people into liking stuff that's bad for them? Very Big Tobacco.
Here's some crazy news: Big Boy restaurants are swapping out their iconic mascot "Bob" for a little blonde girl named "Dolly." She is an obscure sidekick-type character from the "Adventures of Big Boy" comic book. The "Big Boy" will remain in the name though. The company told a Michigan TV station: "We are rolling out […]
Web-celeb/winemaker The Fat Jew and sparkling-wine-in-a-can brand Babe have announced that they are bringing "mani trucks" to select U.S. cities. These Babe-branded trucks will provide socially-distanced manicures free of cost and are described as a "glory hole for your hands." Pedicure trucks will come later. @thefatjewish: NOBODY IN NEW YORK CITY HAS BEEN ABLE TO […]
This is easily done yourself, but it was smart of Coors Light (and their creative agency) to create a one-click "Clone Machine" that captures and loops 30 seconds of video of you smiling and nodding along as if you're paying attention on a Zoom meeting.
Vacuum cleaners have come a long way since those giant bulky bag behemoths that used to take up most of the hall closet. Machines that handle that kind of cleanup now have to be more than just carpet sweepers. They need to be small, powerful, convenient, and capable of handling a variety of big and […]
Everybody's got a story. Unfortunately, not everybody has the tools to tell that story the right way. That's especially true for someone looking to produce their first screenplay. Just as with any type of writing, penning a script for the screen has a set of rules all its own. Understanding that structure, as well as […]
Even as the world takes tentative steps toward reopening against the ebbs and flows of COVID-19, movie theaters remain in a netherworld limbo. High-profile film releases continue shuffling as theater chains, studios and filmgoers grapple with the fact that an enclosed theater may not be a safe place to be for some time to come. […]