This is a truly brilliant example of short-form advocacy filmmaking, created for Rainforest Alliance's "Follow the Frog" retail campaign. Written and directed by Max Joseph (whom my personal video-making idol Joe Sabia describes as his personal video making idol). Produced by Aaron Weber from Wander.
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1:53 pm Wed
Oct 24, 2012
An epic nonprofit PSA: "Follow the Frog," for Rainforest Alliance
To reduce plastic packaging, ship products in solid form
There's no one way to solve the plastic waste problem, but in the packaged goods sector, an enormous amount of plastic is used in order to surround and protect simple solutions of some agent dissolved in water, from toothpaste to window cleaner to shampoo.
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Chinese environment ministry finds widespread pollution coverups and corruption at the local government level
The Chinese central environment minister has released a report detailing thousands of instances of corruption and coverups from local governments in ten provinces last year: the report details instances of fabricated meetings, imaginary progress on remediating toxic waste spills, and falsified claims that polluting factories had been shut down.
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Study attributes mysterious rise in CFC emissions to eastern Chinese manufacturing
A new study reported in Nature (Sci-Hub mirror) tracks down the origins of the mysterious rise in CFC-11, a banned ozone-depleting greenhouse gas whose rise was first reported a year ago, and blames the increase on manufacturing in eastern China.
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These truly wireless earbuds raised over $2M on Indiegogo
Even if you feel like AirPods are worth the price tag, you’ve got to admit there’s a certain anxiety that comes with using them. What if I lose them? What if they get wet in the rain? Or drenched in sweat? Or fall into the drink you dropped them into? Shiny tech is great, but […]
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This 3D printer for kids can help them invent and build their own toys
With the quick-fix appeal of video games and their own cell phones, it can be tough to keep kids focused on supposedly “educational” toys. And while it may seem counter-intuitive to fight tech with more tech, we’re all in when it comes to the Toybox 3D Printer. We’re not sure if anyone had envisioned a […]
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Save almost 50% off this affordable alternative to Photoshop and Lightroom
Whether you’re an artist, designer or just organizing a photo album, photo editing software is a must. And software designers know it: Platforms like Photoshop and Lightroom have a ton of helpful features, but you’ll pay for them in spades. Luckily, there’s some competition in the photo editing arena. Right now, Skylum’s Luminar software is […]
