In a Wired report on the Brony Thank You Fund -- a project of My Little Pony fans, AKA Bronies, that used a homemade commercial to raise money for toys for the children of military servicepeople -- delves into the unlikely Brony fandom. It gets interesting when Wired's Angela Watercutter talks with an expert who describes Bronies as part of a new "ultra-cult" era:
Charles Soukup, associate professor of communication studies at the University of Northern Colorado, said that in today’s cultural landscape — where heretofore “cult” topics like science fiction and comic books have become mainstream entertainment — brony-ing up might be the best option for creating a unique identity and nerding out.
“It appears we are moving toward the ultra-cult era in which media consumers discover extremely unexpected and obscure media texts to cultivate uniqueness and distinctiveness for their mediated identities,” Soukup said in an email to Wired. “Bronies are a kind of perfect storm of this new ultra-cult media consumption as they combine an intense unexpectedness (adult male fans of television programs designed for little girls) with the status afforded arbiters discovering undiscovered or under-the-radar media products.”
But My Little Pony fans likely won’t stay under the radar much longer, and twenty-something female scientists might be the beginning.
Bronies’ TV Spot Shows Changing Face of My Little Pony Herd
In the late 1950s, a truck carrying a cement mixer crashed on E300 Road between Talala and Winganon, Oklahoma. Apparently too heavy for anyone to deal with, the mixer sat for decades where it was occasionally graffitied or whimsically decorated. In 2011, artists Heather and Barry Thomas celebrated their wedding anniversary by transforming the drum […]
In this fun episode of Mark Frauenfelder and Kevin Kelly’s Cool Tools podcast, they talk with Lux Sparks-Pescovitz, 14, about his passion for GameBoys, cassettes, DIY sushi, and his new iFixit Pro Tech Toolkit. He’s quite an interesting young man; I’d like to meet his parents someday. Listen here: Cool Tools · 234: Lux Sparks-Pescovitz
When you’re ready to take a break from doomscrolling, stop and send your scream to Iceland. It will be blasted from a real speaker that has been placed in one of the country’s regions. “Scream therapy.” You’ve been through a lot this year and it looks like you need the perfect place to let your […]
If the last 50 years of education have taught us nothing else, it’s that it often requires different tactics to best reach different learners. To pick up a foreign language, some students take best to the old-school high school language lab method, using heavy repetition, verb conjugation and grammar emphasis to embed a new language. […]
For those who want a career in video games, there’s no reason to sit around and wait. EA and Rockstar Games probably aren’t going to seek you out and knock on your door with a job opportunity. But if you’re an indie developer with a good idea and some passion, you can create a really […]
Nobody is happy about the current state of our COVID-ravaged education system. With a new school year fast approaching, plans for teaching students still in flux, and political in-fighting driving more fear and confusion about whether or not to re-open campuses, teachers and parents are concerned. Meanwhile, most kids are just fine with spending less […]