In a Wired report on the Brony Thank You Fund -- a project of My Little Pony fans, AKA Bronies, that used a homemade commercial to raise money for toys for the children of military servicepeople -- delves into the unlikely Brony fandom. It gets interesting when Wired's Angela Watercutter talks with an expert who describes Bronies as part of a new "ultra-cult" era:
Charles Soukup, associate professor of communication studies at the University of Northern Colorado, said that in today’s cultural landscape — where heretofore “cult” topics like science fiction and comic books have become mainstream entertainment — brony-ing up might be the best option for creating a unique identity and nerding out.
“It appears we are moving toward the ultra-cult era in which media consumers discover extremely unexpected and obscure media texts to cultivate uniqueness and distinctiveness for their mediated identities,” Soukup said in an email to Wired. “Bronies are a kind of perfect storm of this new ultra-cult media consumption as they combine an intense unexpectedness (adult male fans of television programs designed for little girls) with the status afforded arbiters discovering undiscovered or under-the-radar media products.”
But My Little Pony fans likely won’t stay under the radar much longer, and twenty-something female scientists might be the beginning.
Bronies’ TV Spot Shows Changing Face of My Little Pony Herd
Making a Turing machine is a kind of nerd rite of passage, like manually editing your X11 settings or building a two-second time-machine. As far back as 2005, we were chronicling the adventures of Lego Turing-machine builders (the state of the art advanced rather a lot by 2012), as well as the ongoing effort to […]
The bookends ($79) are the clear winner here, but the robot hand tankard ($58) is pretty sweet too; they're made of painted resin (with a stainless steel insert in the tankard), pre-order now for July shipping. (via Geekologie)
Edgeryders -- "a company living in symbiosis with an online community of thousands of hackers, activists, radical thinkers and doers, and others who want to make a difference" -- is offering up to EUR10,000 bursaries (along with travel subsidies) for fellows who are contributing to its work on an "Human-Centric Internet." The deadline to apply […]
Need to upgrade your sound? Bluetooth technology has never been better, but that’s not the only reason to look into a new set of speakers or headphones. We found ten pieces of audio gear that are already on sale, and you can take an additional 15% off the final price for Memorial Day weekend by […]
Trying to earn a promotion? Memorial Day weekend might be a good place to start. There are tons of e-learning packages that can help you build professional skills a lot quicker (and cheaper) than any technical academy. Whether you want to earn IT certifications, learn to code, become a designer, or anything else, these comprehensive […]
If you’re into tools or gadgets, Memorial Day weekend is your Christmas. Take an extra 15% off the final price of these DIY accessories – all of which are already on sale – by entering the promo code WEEKEND15. LUXJET Universal 24-in-1 Magnetic Screwdriver Set & Repair Kit This small but sturdy kit won the […]