New Seth Godin book could stun an ox

Today's post brought quite a treat: a box containing (among other things), Seth Godin's massive new book, called "This Might Work/This Might Not Work," which he launched via Kickstarter. At 800 pages and 19 lbs, this book is ridiculous. In a good way. I'm not sure if this is an article of commerce at this point, but when (if?) it is, count this as a strong "buy" recommendation.

This might work (my new book)