In the past year, I've had multiple social scientists tell me that people are the hardest thing to study. Sure, you don't need a Large Hadron Collider. And the chances of suddenly requiring a HAZMAT suit are pretty slim. But people almost never give you the kind of solidly reliable data you can get out of subatomic particles or viruses. The hard part isn't doing the research. The hard part is getting trustworthy, universal answers for anything. If you want to see a good example of those problems in action, check out this great piece on drinking during pregnancy, written by Melinda Moyer.
Just for kicks, Paul Rule, 66, participated in a study launched by the Cambridge Natural History Society that enlisted citizen scientists and nature-lovers to help deepen knowledge of the flora and fauna in Cambridge, England. Rule recorded nearly 600 different animal species in his “ordinary” city garden, including an elephant moth like the one seen […]
Astronaut David Scott re-created, in 1971 during the Apollo 15 mission, Galileo’s “falling bodies” experiment by dropping a hammer and feather on the moon at the same time. Simply, both fell at the same rate because there was no air resistance. screengrab via Wonders of Physics/YouTube (Digg)
When you were 10 and your mom demanded you finish your vegetables or go to your room, you were mad. Even as kids, we hated it when we were ordered to do something. Car insurance is a federal mandate, yet that’s only one of the reasons why most Americans would rather do just about anything […]
We all know the drill. As the overlords of the smartphone and tablet markets, the braintrust at Apple very seldom hold sales on their signature devices. So rather than spending almost $1,000 on a brand-new iPad Pro, the folks in Cupertino are instead giving you the opportunity to score one for about a third of […]
Entrepreneurs looking for new avenues to reach customers may not have considered one of the fastest-growing content mediums today: podcasting. And we don’t mean just dropping an advertisement for your product or service in the middle of a popular show. Right now, there are about 850,000 active podcasts reaching 165 million Americans. Those listeners are […]