Burger King’s switching to preservative-free ingredients, and chose to market this fact by showing what will now happen to its sandwiches if they are left out uneaten. Welcome to the intersection of advertising and earned media, puke bags are under the seats.
While mobile devices are all but essential and the center of so many individual universes these days, find one person who loves their wireless plan with that type of passion. Check around. We’ll wait… Didn’t find anybody, did you? That’s because most wireless plans are designed for the convenience of the provider and will nickel-and-dime […]
In the early days of the web, everyone wanted a .com domain for their site. As a result, all the good ones got snapped up. But .com no longer has the cachet it once did. In fact, many new businesses and individuals are opting for other top-level domain extensions. One of the most memorable is […]
As you shiver your way through February, you’re probably thinking about paying your heating bill. But in just a few short months, the summer sun is going to come calling — and the fear of pulling that energy bill out of your mailbox will start becoming very, very real. Air conditioning accounts for about an […]